Westport Consulting Group offers valuable marketing consulting
services to food ingredient manufacturers. Consulting services
include category analysis, new business and acquisition analysis
and specialty studies.
Syndicated Multi-Client Studies/Database
Conducted comprehensive study for food ingredient companies, on
an annual basis, of over 85 food ingredient product categories
utilizing proprietary database. Study includes category market
size, growth trends, customer segments, competitor shares and
category profitability.
New Business Development/Acquisition
Over 100 food ingredient product categories were
analyzed using client objectives, criteria and
WCG’s proprietary
database. The top new business categories were
identified which then led to a successful acquisition.
Specialty Chemicals Technology
Application to Food Additives
Following extensive technical interviews with companies in promising
food categories, a unique client specialty chemicals technology
was successfully developed into a new food additive.
