Who We Are
Westport Consulting Group (WCG) is a full service marketing management consulting firm with offices in Chicago, Illinois. Westport Consulting Group specializies in the food and beverage consumer, foodservice, and food ingredients industries.

Our Mission
To assist our clients to identify and exploit opportunities that will expand the size and profitability of their businesses. Approximately half of our assignments are focused against established lines of businesses while the remainder of our activities are directed towards developing new business opportunities (new products, new markets and/or acquisitions/joint ventures).

Our Unique Advantage
WCG has created and maintains a comprehensive and proprietary data base on hundreds of consumer, foodservice and food ingredient product categories. The data base contains such critical category information as:

• market size and growth trends
• customer segmentation
• competitor market shares

Additionally, the data base contains key category financial information such as:

• category average cost of goods sold
• gross profit
• pre-tax ROI