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Comprehensive and proprietary data base updated annually on consumer,
foodservice, and food ingredients products. Study includes category
market size, growth trends, customer segments, competitor market
shares, and category profitability. Study data used in determining
whether new business objectives and criteria are satisfied as well
as for strategic marketing planning on existing product lines.
Study now available in CD-Rom format.
We use our proprietary data base in all value added
foodservice, retail and food ingredient categories
containing category market size and growth trends,
by principal customer segments and major competitors
shares and category profitability. Then, after a
review of client's new business objectives and criteria,
we assist clients in identifying the top new business
opportunities for internal new product development
or external development with top acquisition candidates.
Analysis of client’s existing business with
analysis of market size and growth trends by product
type, customer segment and major competitor shares
as well as competitive analysis for each major competitor
on strengths/limitations, and current strategies.
The purpose of the study is to identify major product/customer
segments for client expansion opportunities.
Detailed analysis of competitor product types,
profitability, distribution methods, sales structure,
new product activity, growth potential, basic
business strategies, strengths and weaknesses
and industry/category competitive advantage,
and success factors for gaining or retaining market
share. Critical information on competitors is used
in developing action strategies in business planning.
In depth interviewing of appropriate customer
executives to ensure successful introduction
of new products, innovative packaging or products
produced with new manufacturing process methods.
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